Customer Relationship Management

Why Personalization Matters For Customer Success?

Why Personalization Matters For Customer Success?

Relationships are at the heart of customer success. People want to feel connected to a brand and know about you in more than just one way. Providing great support is only one part of building a successful relat...

What Is A Customer Business Review, And Why Should I Care?

What Is A Customer Business Review, And Why Should I Care?

Customer Journey Review is a critical research instrument. Its goal is to develop a deep understanding of the customer’s business experience, which includes all touchpoints that have an impact on their de...

CRM 101: Know What’s Best For Your Business

CRM 101: Know What’s Best For Your Business

CRM pays back $8.71 for every dollar spent – Nuclear Research. We all know how CRM (Customer Relationship Management) is having a tremendous impact on business communication. It has helped usher in shorte...